eBay’s Second-Quarter Revenue and GMV Both Rose 15%
eBay’s second-quarter revenue and GMV both rose 15% year over year, GMV in key categories increased 26%, and eBay Live transaction value nearly grew eightfold year over year.
What are the key facts?
- 1Revenue up 15% year over year
- 2GMV up 15% year over year
- 3GMV in key categories up 26%
- 4eBay Live transaction value nearly eight times higher year over year
What happened?
eBay’s second-quarter results showed that both revenue and gross merchandise volume (GMV) increased 15% year over year. This growth was achieved excluding the impact of the Depop acquisition, indicating that the platform’s underlying business continued to expand.
Categories that the platform is prioritizing—including auto parts, fashion, collectibles, and refurbished goods—performed more strongly, with GMV in these categories increasing 26% year over year.
The earnings report also showed that eBay Live’s live-shopping business continued to grow rapidly. Transaction value for the business in the second quarter increased nearly eightfold year over year, making it an important growth area among the platform’s newer businesses. The company’s reported performance data covered overall platform transaction performance and key-category performance, with the key categories growing faster than the platform overall.
What does this mean for cross-border sellers?
eBay’s key categories and live-commerce business are accelerating at the same time, indicating that interest-driven purchases, auto parts, fashion, and refurbished goods remain growth drivers on the platform. Do not rely solely on traditional listing and search traffic, or you may miss incremental opportunities in live-commerce scenarios. Highest-priority action: This week, select a group of products suited for demonstrations and test eBay Live or related content marketing.