European Retail Media Advertising Spending to Grow 16.7% in 2025
Latest data shows that the European retail media advertising market is performing strongly with a 16.7% growth in spending, reaching €13.3 billion, outpacing the overall digital advertising market growth.
What are the key facts?
- 1European Market
- 2Retail Media Advertising
- 3Growth Rate: 16.7%
- 4Total Spending: €13.3 Billion
What happened?
According to the latest market research, the European digital advertising market is set to grow by 10.5% in 2025, with total expenditure reaching €131.1 billion. Retail media advertising, however, is seeing particularly significant growth of 16.7%. This data reflects brands' continued focus on advertising on e-commerce platforms, especially in an increasingly competitive market where rising advertising budgets have become a trend. Analysts note that brands' preference for precise advertising on e-commerce platforms is driving spending increases and offering opportunities for flexible marketing strategy adjustments.
What does this mean for cross-border sellers?
Sellers should increase their budgets for retail media advertising (e.g., Amazon Ads, Walmart Ads) to leverage platform traffic for precise consumer outreach in response to intensifying competition. Failing to follow this trend may result in the risk of losing market share to competitors.