Forecast: Amazon's Online Grocery Sales to Surpass Walmart by 2026
According to the latest industry forecasts, Amazon's online grocery business shows strong growth, expected to reach $26.7 billion by 2026, surpassing Walmart for the first time. Notably, third-party sellers are contributing significantly, accounting for over half of the sales, highlighting the immense potential of this category within Amazon's ecosystem.
What are the key facts?
- 1Expected to reach $26.7 billion by 2026
- 2Third-party sellers account for 53% of sales
- 3Amazon's grocery business shows high compound growth rate
What happened?
Research indicates that Amazon's online grocery market is becoming a new growth engine. While Walmart has offline advantages in omnichannel, Amazon is expected to surpass in grocery sales by 2026, driven by active third-party seller performance. Data shows that the compound growth rate in groceries remains high, with third-party sellers now accounting for 53% of total sales. This shift reflects the increasing demand for online shopping and changing consumer purchase habits.
What does this mean for cross-border sellers?
The grocery and fresh categories on Amazon have long-term growth potential. Sellers should consider expanding into related high-frequency consumption categories. It is recommended to pay attention to opportunities within Amazon's grocery category to enhance market share.