German Retail Federation: E-commerce Remains the Growth Engine of German Retail
According to the latest forecast from the German Retail Federation (HDE), e-commerce revenue in Germany is expected to grow by 4.3% in 2026, reaching €96.3 billion, significantly outpacing the 1.6% growth of physical retail. E-commerce continues to be the main driving force in the German retail market.
What are the key facts?
- 1E-commerce growth forecast: 4.3%
- 2Physical store growth forecast: 1.6%
- 3Agency: German Retail Federation (HDE)
What happened?
The HDE report reveals the continuous expansion of the German e-commerce market, with expected revenue reaching €96.3 billion this year. In contrast, physical retail is growing slowly, making e-commerce the primary driver of retail in Germany.
What does this mean for cross-border sellers?
There is significant potential for e-commerce in the German market; cross-border sellers should focus on German consumers' online shopping habits and ensure compliance and logistics localization.