Gmarket Expands Cross-Border Direct Purchase Business in Southeast Asia
Korean e-commerce platform Gmarket has significantly expanded its cross-border direct purchase product offerings in Southeast Asia by deepening cooperation with Lazada and optimizing its logistics system, supporting more types of products for cross-border sales.
What are the key facts?
- 1Cooperating platform: Lazada
- 2Covered markets: Malaysia, Vietnam, Singapore, Thailand, Philippines
- 3Product scale: Expanded to 30 million items
What happened?
Gmarket has upgraded its global sales system in collaboration with Lazada, increasing the number of linked products to 30 million and relaxing restrictions on logistics costs, allowing more categories to enter the Southeast Asian market. This upgrade marks Gmarket's focus on the Southeast Asian market and provides sellers with broader product display and sales opportunities while increasing flexibility in cross-border direct purchases.
What does this mean for cross-border sellers?
The Gmarket system upgrade will help sellers achieve greater traffic and flexible logistics options, necessitating close attention to new policy changes to seize opportunities for expanded sales.