Holiday Shopping Season Starts Earlier, Increasing Competitive Pressure for Brands
Recent research shows the start of the holiday shopping season is moving earlier, raising demands on brands to launch marketing strategies sooner to capture consumer attention.
What are the key facts?
- 1Holiday shopping season start date moves earlier
- 2Brands need to build customer relationships sooner
- 3Market competition pressure increases
What happened?
Attentive's consumer pulse research indicates that the holiday shopping season is arriving earlier, providing brands with more opportunities to build customer relationships, but also means they must start their marketing efforts earlier to respond to competition.
What does this mean for cross-border sellers?
Sellers should plan inventory and promotional schedules for the Q4 peak season in advance to avoid being passive during peak times, and they are advised to begin pre-season marketing earlier.