Hong Kong Brands Actively Enter ASEAN Market through E-commerce Activities
The Hong Kong Trade Development Council announces that the third Hong Kong Shopping Festival will expand to the ASEAN market for the first time. About 100 Hong Kong brands will enter the Singapore and Malaysia markets through partnerships with Shopee and Lazada, utilizing live streaming and other formats to enhance brand influence.
What are the key facts?
- 1Event Name: Third Hong Kong Shopping Festival
- 2Target Market: Singapore, Malaysia (ASEAN)
- 3Cooperation Platforms: Shopee, Lazada
What happened?
The Hong Kong Trade Development Council (HKTDC) announced the expansion of the third Hong Kong Shopping Festival to the ASEAN market for the first time. The event will take place from September 21 to 27 on Shopee and Lazada platforms, featuring about 100 Hong Kong brands and 300 products, aimed at developing the Southeast Asian market through live streaming and promotional activities.
What does this mean for cross-border sellers?
The Southeast Asian e-commerce market has great potential; sellers should pay attention to such regional shopping festival activities and leverage platform resources for brand expansion and market penetration.