Hong Kong Brands Expand into ASEAN Market via E-commerce Festival
The Hong Kong Trade Development Council announced that the third Hong Kong Shopping Festival will cover the ASEAN market for the first time. The event will take place in September on Shopee and Lazada platforms, aiming to help Hong Kong SMEs expand into emerging Southeast Asian markets and showcase around 100 local brands.
What are the key facts?
- 1Third Hong Kong Shopping Festival held
- 2Expanding to ASEAN market for the first time (Singapore, Malaysia)
- 3Event dates: September 21-27
What happened?
The Hong Kong Trade Development Council will hold the third Hong Kong Shopping Festival, marking its first business expansion into the ASEAN market, focusing on Singapore and Malaysia. The event will run from September 21 to 27 and will showcase around 100 Hong Kong brands and 300 products on Shopee and Lazada platforms.
What does this mean for cross-border sellers?
The Southeast Asian market presents significant cross-border e-commerce potential. Sellers are advised to pay attention to the promotional events on Shopee and Lazada and leverage regional shopping festivals to enhance brand visibility locally.