Instagram and TikTok Capture Two-thirds of Social Media Growth Demand
Recent analysis shows that Instagram and TikTok have become central to the growth of social media marketing, together accounting for over two-thirds of market demand. Buyers' demand for short videos, likes, and interactions far exceeds that of other platforms.
What are the key facts?
- 1Market Share: Instagram and TikTok combined approximately 76%
- 2Growth Trend: Surge in demand for short videos and visual content
What happened?
Boostero's analysis indicates that in the past 18 months, Instagram and TikTok's market share has steadily increased from 60% in 2025 to 76% in 2026. In stark contrast, platforms like Twitter/X and YouTube have seen a significant decline in market demand share. The analysis reveals that user preference for short videos and highly interactive content is prompting brands to shift their marketing strategies toward these two platforms and increase investments in visual content and short videos.
What does this mean for cross-border sellers?
Social media marketing focus should continue to shift towards TikTok and Instagram, with a strong emphasis on short video content creation to drive traffic. Staying on traditional platforms may result in missed opportunities in a rapidly growing market. Top priority action: Quickly develop a short video content strategy and increase advertising investment on these two platforms.