Instagram and TikTok Command Three Quarters of Social Media Growth Demand
Recent analysis shows that Instagram and TikTok now account for 76% of social media growth demand. The market is rapidly concentrating on these two short video and visual content platforms, and sellers should prioritize these channels in social media marketing.
What are the key facts?
- 1Combined share of the two platforms: 76%
- 2Growth trend: dominated by short videos and visual content
- 3Data source: analysis of over 1 million orders
What happened?
According to an analysis of over 1 million orders, Instagram and TikTok's combined share of social media growth demand has reached 76%. In contrast, platforms like Twitter/X and YouTube have seen a decline in their shares. Market demand is highly concentrated on platforms driven by short videos and visual content.
What does this mean for cross-border sellers?
Marketing resources for social media should be directed towards Instagram and TikTok, and sellers need to focus on visual content creation and advertising on these two platforms.