Instant Retail: Future Trends in E-commerce
A study by Kearney points out that instant retail is becoming the core engine of growth in e-commerce. Walmart secures a leading position in instant delivery with its strong offline network, while Amazon has also significantly enhanced its delivery capabilities over the past three months to meet consumer demands for instant delivery.
What are the key facts?
- 1Released August 3, 2026
- 2Rapid growth in instant retail
- 3Walmart has the strongest network layout
- 4Amazon enhances instant delivery capabilities
What happened?
The e-commerce industry is transitioning from traditional models to instant retail. Studies show that consumers are increasingly dependent on fast delivery. Walmart has built a robust instant delivery system utilizing its extensive store network, while Amazon competes fiercely in this area through continuous technological investment and capacity expansion.
What does this mean for cross-border sellers?
Sellers should assess whether their supply chains are capable of supporting instant delivery or consider integrating with third-party platforms to access instant retail networks.