JD.com Sees Over 30% Growth in New Sellers in the First Half of 2026
In the first half of 2026, the number of new sellers joining JD.com increased by over 30% year-on-year, with the number of sellers from industrial belts growing by more than 90%. JD.com has attracted numerous source factories by enhancing support for industrial belts, further enriching its platform offering.
What are the key facts?
- 1New seller growth: >30%
- 2Industrial belt seller growth: >90%
- 3Statistical period: first half of 2026
What happened?
New seller performance on JD.com was active in the first half of the year, with overall growth exceeding 30%, and industrial belt sellers achieving over 90% explosive growth. Over 220,000 industrial belt sellers saw their sales double year-on-year.
What does this mean for cross-border sellers?
Sellers from industrial belts should pay attention to JD.com’s support policies and leverage the platform's traffic advantages to achieve transformation from factories to brands.