JPMorgan: Amazon Surpasses Walmart to Become Largest Retailer in the U.S.
JPMorgan data shows that Amazon has surpassed Walmart to become the largest retailer in the U.S., with GMV expected to reach $593 billion by 2026.
What are the key facts?
- 1Market Share: Amazon holds about 47% of U.S. e-commerce
- 2Projected GMV: Reaching $593 billion in 2026
- 3Ranking Change: Surpassed Walmart
What happened?
According to JPMorgan's data, Amazon has now surpassed Walmart to become the largest retailer in the U.S., anticipated to hold approximately 47% of the U.S. e-commerce market, with 2026 GMV estimates reaching $593 billion. This growth highlights Amazon's leading position and continuous expansion capacity in the e-commerce field.
What does this mean for cross-border sellers?
Sellers need to be aware of the increasing competition in the Amazon marketplace and prepare for potentially high operating costs due to platform dominance, ensuring their bargaining power and logistics efficiency.