JPMorgan: Amazon Surpasses Walmart to Become the Largest Retailer in the U.S.
JPMorgan's latest data shows that Amazon has officially surpassed Walmart to become the largest retailer by market share in the United States. Amazon currently holds nearly half of the U.S. e-commerce market, solidifying its dominance in retail, which means that Amazon remains a key sales platform for all cross-border sellers operating in the U.S.
What are the key facts?
- 1Amazon's U.S. e-commerce share is about 47%
- 2Projected GMV to reach $593 billion in 2026
What happened?
JPMorgan reported that Amazon has surpassed Walmart to become the number one retailer in the U.S., expected to hold approximately 47% of the U.S. e-commerce market share, with the total GMV for U.S. goods in 2026 projected to reach $593 billion.
What does this mean for cross-border sellers?
Sellers should continue to treat Amazon as a core sales channel and pay attention to further integration of retail media advertising and logistics services on the platform.