Kaufland E-Commerce Platform Expands to Spain and the Netherlands
German retail giant Kaufland has announced it will enter the Spanish and Dutch markets by the end of summer, expanding its e-commerce platform coverage to nine countries and providing more opportunities for cross-border sellers in Europe.
What are the key facts?
- 1Expansion markets: Spain, Netherlands
- 2Total coverage: 9 countries
What happened?
German retail chain Kaufland is accelerating its expansion of the European e-commerce platform, planning to officially launch sites in Spain and the Netherlands by the end of summer. This will expand its market coverage to nine countries, providing new cross-border sales channels for online sellers.
What does this mean for cross-border sellers?
Sellers looking to enter the European market should pay attention to Kaufland's onboarding policies as a supplementary channel beyond Amazon.