Missha's Sales on TikTok Shop in the U.S. Surge by 9 Times
South Korean beauty brand Missha has achieved explosive growth on TikTok Shop through collaboration with celebrity Cardi B. Data shows a year-on-year sales increase of 816% in the U.S., demonstrating the enormous potential of social media influencer marketing combined with platform conversions.
What are the key facts?
- 1Missha U.S. TikTok Shop sales up 816% YoY
- 2Sales of related sets increased 329% after Cardi B's video
- 3Video views exceeded 10 million
What happened?
Missha's sales on TikTok Shop in the U.S. surged by 816% year-on-year from January to July of this year. This growth is largely attributed to a video posted by Cardi B on TikTok, which garnered over 10 million views in just one week, driving a 329% increase in sales of its core BB cream set within seven days. The brand is further deepening its penetration into the North American market through TikTok Shop promotions, user reviews, and creator incentive programs.
What does this mean for cross-border sellers?
Influencer marketing remains a key driver in the beauty category on TikTok Shop; brands should focus on deep partnerships with top creators to achieve rapid growth.