Missha's U.S. TikTok Shop Sales Surge by 9 Times
Korean beauty brand Missha reported an 816% year-on-year increase in sales on U.S. TikTok Shop from January to July this year, driven by a promotional video from Cardi B, showcasing the explosive potential of social e-commerce for beauty brands.
What are the key facts?
- 1Sales increased by 816%
- 2Impact of Cardi B's promotional video
- 3K-beauty popularity in the U.S. continues to rise
What happened?
Thanks to global artist Cardi B showcasing its products in TikTok videos, Missha has achieved a ninefold growth in sales in the U.S. The brand effectively collaborates with both TikTok Shop and Amazon to accurately reach the diverse consumer base in the U.S.
What does this mean for cross-border sellers?
Top influencer marketing remains a core driver for beauty brands to achieve explosive growth on TikTok Shop; sellers are advised to increase investment in high-impact creators.