Online Spending Across Multiple Platforms Rises Around Amazon Prime Day
Data shows that online consumer spending at major retailers including Walmart and Target increased significantly around Amazon Prime Day.
What are the key facts?
- 1Around Prime Day
- 2Target and Walmart
- 3Higher online consumer spending
What happened?
The report showed that online e-commerce spending at major retailers including Target and Walmart increased around Amazon Prime Day. As one of Amazon's major promotional events, Prime Day prompted consumers to compare prices and make concentrated purchases across multiple retail platforms. The data indicated that consumers did not shop exclusively on Amazon; the online channels of other major retailers also captured more consumer spending during the promotional period. The report also showed that during major promotional events, the online businesses and delivery services of brick-and-mortar retailers continue to compete in the market, with promotional activity and consumer traffic becoming interconnected across platforms.
What does this mean for cross-border sellers?
Major promotional events bring consumers to multiple platforms at the same time, so Prime Day does not eliminate opportunities on other channels. A common mistake is preparing only for an Amazon event while overlooking price presentation and inventory coverage on Walmart, Target and other platforms, which can lead to missed spillover demand. Highest-priority action: This week, create a cross-platform calendar for promotional pricing, inventory and advertising, and first confirm that your main products can be fulfilled simultaneously.