Over 90% of Amazon Haul Sellers Come from China
Chinese sellers account for a whopping 97.5% of Amazon's low-price channel, Amazon Haul. The platform has achieved an annual GMV of $2 billion, aiming to directly compete with platforms like Temu through a low-cost small goods supply strategy.
What are the key facts?
- 197.5% of sellers are Chinese businesses
- 2Annual GMV around $2 billion
- 3Focus on low-cost small goods
- 4Competing against Temu
What happened?
Industry estimates indicate that sellers within Amazon's low-price channel, Amazon Haul, are 97.5% Chinese businesses. This channel currently has an annual GMV of approximately $2 billion and is positioned as Amazon's core low-price strategy to tackle Temu, with competition intensifying.
What does this mean for cross-border sellers?
Low-priced small goods sellers need to balance compliance costs and profit margins between Amazon Haul and Temu.