Pinterest and Amazon reach $4 billion cloud services partnership
Pinterest and AWS have signed a long-term cloud services agreement worth $4 billion. Pinterest will use Amazon’s custom chips and AI infrastructure to accelerate development of its visual search and AI advertising suite in response to competition from platforms such as TikTok.
What are the key facts?
- 1Contract value: $4 billion
- 2Term: Through 2031
- 3Technology: AWS Trainium chips and AI models
What happened?
Pinterest will expand its AI capabilities through AWS Trainium chips to optimize personalized visual search and AI-assisted discovery, strengthening the competitiveness of its advertising platform.
What does this mean for cross-border sellers?
Pinterest’s AI advertising upgrades may give sellers more precise traffic-targeting tools. Sellers should monitor changes to the advertising platform’s algorithms.