Prime Video Gains Local Broadcast Rights for Six NHL Teams
Amazon Prime Video will provide local broadcasts of games for six NHL teams as it continues expanding its sports content strategy.
What are the key facts?
- 1Prime Video
- 26 NHL teams
- 3Local game broadcasts
What happened?
According to media reports, Amazon Prime Video will provide local broadcasts of games for six National Hockey League teams, including the Carolina team. The games will be broadcast to viewers in the teams’ local markets, with specific viewing arrangements to be announced by Prime Video and the relevant teams.
The broadcast arrangement involves Amazon’s streaming platform and North American professional hockey content. Prime Video has continued to add sports programming in recent years, making live broadcasts part of its membership offering. The report focuses on local broadcast rights for games involving six NHL teams and Prime Video’s expansion in sports streaming.
The report did not disclose the full list of six teams or provide complete schedules, coverage areas or pricing arrangements. Amazon will provide the content through Prime Video, while the league and teams will publish information about their respective games and teams.
What does this mean for cross-border sellers?
Prime Video’s continued investment in sports content shows how Amazon is using membership benefits to strengthen retention, concentrating more consumer touchpoints within the platform. Highest-priority action: this week, check whether your brand’s content, offers and repeat-purchase path are consistent across Amazon’s member-user scenarios.