TikTok Cleans Up 86 Million Fake Accounts, Amazon Increases Peak Season Fulfillment Fees
This week, the cross-border industry faces multiple significant policy changes: TikTok intensifies efforts to clean up fake accounts to purify its ecosystem; Amazon confirms increased fulfillment fees for the peak season; and the EU packaging law will come into full effect, increasing compliance pressure.
What are the key facts?
- 1TikTok removes 86 million fake accounts
- 2Amazon increases peak season fulfillment fees for 2026
- 3EU PPWR packaging law effective August 12
What happened?
Industry dynamics indicate that TikTok has recently removed over 86 million fake accounts. At the same time, Amazon has officially announced an increase in peak season fulfillment fees for 2026. Furthermore, the EU PPWR packaging law will officially take effect on August 12, imposing higher packaging compliance requirements on sellers exporting to Europe.
What does this mean for cross-border sellers?
Sellers need to calculate peak season operational costs in advance and promptly check the packaging compliance of European sites to avoid potential customs clearance or fines risks.