TikTok Shop Beauty Brand Count Surpasses 30,000
Latest reports indicate that the number of beauty brands on TikTok Shop has exceeded 30,000, accounting for 22.5% of the platform's GMV. As competition intensifies, the requirements for creators on the platform have significantly increased, necessitating brands to invest more resources to maintain exposure and conversion.
What are the key facts?
- 1Number of beauty brands exceeds 30,000
- 2Beauty category GMV accounts for 22.5%
- 3Creator investment threshold raised to hundreds of creators
What happened?
According to data from 5W Public Relations, the competition in the TikTok Shop beauty sector has intensified, with the number of brands surpassing 30,000. The beauty category contributes 22.5% of the platform's GMV. Due to fierce competition, the investment threshold for brands in creator marketing has increased from dozens to hundreds of creators per quarter, raising the operational demands on brands.
What does this mean for cross-border sellers?
The beauty sector has entered a refined operational stage; relying solely on a few influencers will be ineffective. Sellers need to build a larger influencer matrix and enhance the professionalism of content production to cope with high-entry competition.