TikTok Shop Beauty Sales Surge 60%, Contributing £10 Billion to the UK Economy
Recent research shows TikTok Shop has become the fourth largest beauty retailer in the UK, with a 60% increase in sales in the category last year. The platform has significantly boosted brand sales through creator economy and live shopping, contributing around £10 billion to the UK economy.
What are the key facts?
- 1TikTok Shop beauty sales increased by 60%
- 2TikTok generated £10 billion in economic value in the UK
- 3TikTok Shop became the fourth largest beauty retailer in the UK
What happened?
A report by Public First indicates that TikTok Shop performs strongly in the UK beauty sector, becoming the country's fourth largest beauty retailer. In 2025, TikTok-related activities contributed at least £10 billion to the UK economy and supported 153,000 jobs. Beauty is its core growth engine, with K-beauty search volume increasing by 125%.
What does this mean for cross-border sellers?
Beauty sellers should increase their investment in TikTok Shop, utilizing live broadcasts and creator collaborations as key customer acquisition channels, while paying attention to trends in high-growth categories like K-beauty.