TikTok Shop GMV Expected to Reach $64 Billion by 2025
According to a recent industry report, TikTok Shop's global GMV is projected to reach $64 billion by 2025, achieving a doubling in growth. This data highlights the platform's rapid expansion in social e-commerce and its profound impact on influencer marketing strategies.
What are the key facts?
- 12025 GMV $64 billion
- 2Global GMV doubles
- 3Momentum Works report
What happened?
A report released by Momentum Works indicates that TikTok Shop's GMV will reach $64 billion in 2025, doubling from the previous year. This growth is primarily driven by mechanisms involving creators, introducing new requirements for brands' influencer marketing strategies.
What does this mean for cross-border sellers?
The rapid growth of TikTok Shop signifies that this channel has become essential for brands going global, and sellers should optimize their creator cooperation models.