TikTok Shop Launches Off-Site Performance Analysis Tool, No Multi-Platform Tracking Yet
TikTok Shop has launched an off-site performance analysis report to help sellers measure the conversion contribution of TikTok traffic on independent sites, but currently, it does not support data tracking from third-party platforms like Amazon and Walmart.
What are the key facts?
- 1Tool name: Off-site Performance Analysis
- 2Supported scope: DTC and Shopify independent sites
- 3Exclusions: Amazon, Walmart, offline channels
What happened?
TikTok Shop has released the off-site performance analysis report in the seller center to measure the incremental sales contribution of TikTok advertising and operations to independent sites. Currently, this function only covers DTC and Shopify stores and does not include Amazon, Walmart, or other channels.
What does this mean for cross-border sellers?
For sellers with a multi-channel approach, this tool currently only provides conversion data for independent sites and cannot comprehensively measure the ROI of cross-channel advertising. Consider using third-party tools for a comprehensive evaluation.