TikTok Shop Mid-Year Promotion Report in the U.S.: Cross-Border POP Business Doubles
The mid-year promotion for TikTok Shop in the U.S. shows strong performance, with cross-border POP business achieving nearly double growth. Live auctioning has become a core variable of the promotion, contributing over half of the GMV from merchant live streams.
What are the key facts?
- 1Growth data: Overall business nearly doubles year-on-year
- 2Core driver: ACE merchant management methodology (Good products, Good content, Good marketing)
- 3Live performance: Live auction GMV accounts for over half of merchant live business
What happened?
During TikTok Shop's mid-year promotion in 2026, both overall business and cross-border POP businesses achieved nearly double growth. The platform's promoted 'ACE merchant management methodology' has shown significant results, with live auctioning becoming the growth engine, accounting for over 50% of the GMV from merchant live streams.
What does this mean for cross-border sellers?
Live auctioning has become an important conversion tool in the U.S. market; sellers should consider incorporating live auctioning into their daily operational strategies to enhance conversion rates.