TikTok Shop Mid-Year Sale in the U.S. Concludes, Cross-Border POP Business Grows Nearly 2x
TikTok Shop's mid-year sale in the U.S. concluded successfully, with cross-border POP merchants achieving doubled performance through the ACE methodology (Good Products, Good Content, Good Marketing). Live auctioning became a new growth engine, accounting for over half of the merchants' live streams.
What are the key facts?
- 1Growth data: Nearly 2x year-on-year growth
- 2Core methodology: ACE operational methodology
- 3Growth engine: Live auction GMV accounting for over 50%
What happened?
During TikTok Shop's mid-year sale, cross-border POP businesses achieved nearly 2 times growth. Merchants collaborated in short videos, live streaming, and mall search using the ACE operational methodology. The live auction format performed remarkably, becoming a core driver of GMV.
What does this mean for cross-border sellers?
This event highlights the need for cross-border sellers to focus on the ACE methodology to enhance conversion rates through optimizing product quality and content. If still relying on traditional methods, competitors will quickly capture the market. A priority action: research and implement live auction operating strategies this week to boost sales performance.