TikTok Shop Mid-Year Sales in the US Shows Strong Performance in the First Week
TikTok Shop's mid-year sales in the US showed strong performance in the first week, with the POP cross-border self-operated model's daily GMV exceeding last year's by more than 2.2 times. Categories related to sports events and summer trends emerged as growth drivers, with the number of livestreams exceeding 10,000 USD increasing by over three times year-on-year, highlighting the explosive potential of livestream selling in the US market.
What are the key facts?
- 1Time Frame: First week of mid-year sales
- 2Growth Data: POP cross-border self-operated model's daily GMV increased by over 2.2 times year-on-year
- 3Performance Metric: Super product livestreams total exceeded one million USD
What happened?
Data released from TikTok Shop's mid-year sales in the US shows that the daily GMV of the POP cross-border self-operated model increased by more than 2.2 times year-on-year. The total amount from super product livestreams exceeded one million USD, with the number of sessions exceeding 10,000 USD increasing more than threefold year-on-year. Categories related to sports events and summer trends performed particularly well.
What does this mean for cross-border sellers?
Livestream selling in the US market has entered a high growth phase. Sellers should increase investments in livestream content and partnerships with influencers, focusing on seasonal trend categories to capture traffic benefits.