TikTok Shop Outpaces Amazon in New-Product Discovery
Data shows that 67% of surveyed users discovered new products through TikTok Shop, compared with 57% who discovered products through Amazon.
What are the key facts?
- 167% of users discovered new products through TikTok Shop
- 257% corresponding figure for Amazon
- 3Content discovery is an important shopping entry point
What happened?
Statistics published by DemandSage show that 67% of surveyed users had discovered new products through TikTok Shop, while 57% had used Amazon for comparable product discovery. The figures were used to compare the differences between social commerce and traditional ecommerce platforms in product discovery.\n\nThe material said TikTok Shop’s shopping journey uses short videos, livestreams and interest-based content as important entry points. Users can encounter products while browsing content and proceed to purchase. The statistics treat product discovery as part of the online shopping process and reflect the role of content platforms in reaching consumers with new products and driving interest-based purchases. The report did not specify the detailed sample composition or survey dates for all statistics.
What does this mean for cross-border sellers?
For cross-border sellers, TikTok Shop is not only a shelf for capturing search demand but also a channel for building product awareness through content. Putting the entire budget into keywords and on-site search can mean missing opportunities for users to discover new products organically. Highest-priority action: This week, create three short videos with different selling points for one key SKU and track clicks and conversions.