TikTok Shop Q2 Cross-Border POP Growth Nears 2x in the U.S.
The TikTok Shop's annual mid-year promotion in the U.S. successfully ended, showing nearly 2x year-on-year growth in the cross-border POP sector. The platform emphasized the key role of the ACE operating methodology (Good Products, Good Content, Good Marketing) in driving cooperative growth across influencer content, merchant content, and mall search.
What are the key facts?
- 1Growth Data: Cross-border POP sector grew nearly 2x
- 2Core Methodology: ACE merchant management methodology
- 3Growth Drivers: Influencer content, merchant self-content, mall search
What happened?
During TikTok Shop's mid-year promotion in the U.S. in 2026, the cross-border POP business achieved nearly 2x growth. The platform summarized the ACE merchant management methodology, integrating influencer content, self-produced merchant content, and mall search traffic to support merchants in creating hit products and increasing brand visibility during the summer shopping season.
What does this mean for cross-border sellers?
Sellers should deeply study the ACE methodology and enhance conversion efficiency on TikTok Shop through a combination of short video promotions and live auctions.