TikTok Shop: Sales from U.S. Small Businesses Up 66% in 2025
TikTok Shop reports that sales from small businesses on its platform in the U.S. experienced a remarkable 66% growth in 2025. The platform successfully attracted numerous merchants and expanded their businesses through continuous shipping subsidies and coupon strategies.
What are the key facts?
- 12025 U.S. small business sales up 66%
- 2TikTok Shop continues subsidies and coupons
- 3Platform accelerating expansion into wholesale and offline retail
What happened?
According to Modern Retail, TikTok Shop is experiencing rapid growth in the U.S., with sales from small businesses increasing by 66% year-over-year in 2025. TikTok Shop has implemented low fees, shipping subsidies, and coupon incentives to attract many independent retailers and is beginning to venture into wholesale and offline retail models, further consolidating its position in social e-commerce.
What does this mean for cross-border sellers?
The strong growth momentum of TikTok Shop presents an excellent opportunity for sellers seeking to diversify their sales channels. Leveraging the platform's traffic benefits and subsidy policies can enhance social e-commerce strategies. Highest priority action: Develop a specific social media marketing strategy this week to increase exposure through platform traffic.