TikTok Shop surpasses 30,000 beauty brands, competition thresholds raised
The latest report shows that TikTok Shop now has over 30,000 beauty brands, which account for 22.5% of the platform's GMV. With increasing market competition, the threshold for creators has been raised from previously being 100 per quarter to 1,000.
What are the key facts?
- 1Number of beauty brands exceeds 30,000
- 2Beauty GMV share 22.5%
- 3Creator collaboration threshold raised to 1,000
What happened?
The competition in TikTok Shop's beauty sector is intense, with the number of brands surpassing 30,000 and GMV share reaching 22.5%; the threshold for collaborating with creators has notably increased.
What does this mean for cross-border sellers?
Beauty sellers need to enhance their brand marketing budget and professionalism to address the rising threshold for creator collaboration and intense market competition.