TikTok Shop U.S. GMV Nearly Doubles to $11.8 Billion in H1 2026
The latest report shows that TikTok Shop's U.S. Gross Merchandise Volume (GMV) reached $11.8 billion in the first half of 2026, representing a 103% year-on-year increase, regaining its position as the largest market globally. The global GMV surpassed $50 billion in the first half, with expectations of exceeding $100 billion for the full year.
What are the key facts?
- 1TikTok Shop U.S.
- 2H1 2026
- 3GMV $11.8 billion
- 4Year-on-year growth 103%
What happened?
According to a report by Momentum Works and Tabcut, TikTok Shop's U.S. GMV reached $11.8 billion in the first half of 2026, a 103% year-on-year increase. The global GMV reached $50.3 billion in the first half, marking a 92% year-on-year growth and is expected to exceed $100 billion for the full year.
What does this mean for cross-border sellers?
The rapid expansion of the TikTok Shop market signifies significant traffic benefits; sellers should enhance their presence in the U.S. region.