TikTok Shop US Mid-Year Promotional Report: GMV Doubled Year-on-Year
The mid-year promotional report for TikTok Shop in the US shows that the platform's overall transaction volume has doubled year-on-year, with live-streaming sales performing particularly well, growing by 3.4 times. The beauty category has become a core growth area, with over 30,000 brands now on board.
What are the key facts?
- 1Overall transaction volume doubled year-on-year
- 2Live-stream sales increased 3.4 times
- 3Short video sales grew by 85%
- 4More than 30,000 beauty brands onboard
What happened?
TikTok Shop released its mid-year promotional report, indicating an overall transaction volume increase of two times year-on-year. Live-stream sales saw a year-on-year increase of 3.4 times, while short video sales grew by 85%. The beauty category performed remarkably well, with over 30,000 brands onboarding, validating the explosive potential of interest-based e-commerce in the US.
What does this mean for cross-border sellers?
Sellers should increase investment in live streaming and short video content, particularly in popular categories like beauty, to capture growth opportunities.