TikTok Shop US Mid-year Sales Surge Over 2.2 Times in First Week
TikTok Shop's mid-year promotional event saw a strong performance in its first week, with significant growth in both the POP self-operated and fully managed models. Categories related to sports events and summer trends were the main drivers of this growth.
What are the key facts?
- 1Growth Data: POP self-operated model daily GMV up 2.2 times YoY
- 2Fully Managed Performance: daily GMV up 1.8 times YoY
- 3Event Period: June 18 - July 3
What happened?
Data from TikTok Shop's mid-year promotion event for the US region indicates that the POP cross-border self-operated model achieved a daily GMV growth of over 2.2 times compared to last year, while the fully managed model saw a daily GMV increase of over 1.8 times. AIGC content marketing and sports event-related products were standout performers during this promotional period.
What does this mean for cross-border sellers?
Sellers should take advantage of the peak traffic in the latter half of the promotion, increasing investment in live streaming and short video content while focusing on summer seasonal products and sports event-related items for traffic opportunities.