TikTok Shop U.S. Online Sales Surpass Those of Target and Other Retailers
Consumer Edge data showed that July spending on TikTok Shop in the United States exceeded that of retailers including Target and Costco, accounting for about 2% of online retail.
What are the key facts?
- 1About 2% of U.S. online retail
- 2Surpassed Target and Costco
- 3Consumer Edge data
What happened?
Data from consumer intelligence firm Consumer Edge showed that in July 2026, U.S. consumers’ online spending on TikTok Shop exceeded spending at traditional retailers including Target, Costco, and Home Depot. The firm uses credit- and debit-card transaction data to track consumer spending across different retail channels.
The data showed that TikTok Shop accounted for about 2% of total U.S. online retail sales. The report compared the platform’s performance with major retailers including Target, Costco, and Home Depot, noting that TikTok Shop’s transaction scale in the U.S. online consumer market had entered the range of comparison with major retailers.
What does this mean for cross-border sellers?
TikTok Shop’s presence in U.S. consumer online spending is rising, making social content an important competitive entry point on the platform. Sellers that treat TikTok only as a brand-exposure channel without improving product conversion and fulfillment may fall behind those adapting faster to content commerce. Top priority: Check this week whether U.S. product detail pages, short-video links, and inventory coordination are working smoothly.