TikTok Shop U.S. Online Sales Surpass Those of Target and Other Retailers
TikTok Shop's online sales performance in the U.S. has surpassed that of retailers including Target, and it plans to launch a membership program similar to Prime.
What are the key facts?
- 1U.S. online sales growth
- 2Sales surpassed those of Target and other retailers
- 3Membership program planned
What happened?
Market research indicates that TikTok Shop's online sales in the U.S. continue to grow, with sales now exceeding those of traditional major retailers including Target, Costco, and Best Buy. The report attributed this performance to the platform's expanding buyer base and the continued introduction of new shopping features.
TikTok Shop also plans to introduce a membership program similar to Amazon Prime to further strengthen user loyalty. The plan shows that the platform is using membership mechanisms and shopping features to extend user retention while continuing to expand its business in the U.S. online retail market. The report focused on comparisons between TikTok Shop's sales performance and that of traditional U.S. retailers, as well as the platform's planned membership business.
What does this mean for cross-border sellers?
TikTok Shop's U.S. sales growth and move toward membership show that content discovery, immediate conversion, and customer retention are being integrated into one transaction environment. A common mistake is to treat short videos as one-time campaigns while neglecting ongoing content production, livestream conversion, and repeat-purchase engagement, which can allow localized sellers to gain an advantage. Highest-priority action: This week, run a coordinated test around one flagship product covering short videos, livestreaming, and repeat-purchase outreach.