TikTok Shop: U.S. Small Business Sales Increase by 66% in 2025
TikTok Shop data shows that sales from U.S. small businesses increased by 66% in 2025. The platform successfully attracted numerous merchants through lower fees, coupon subsidies, and logistics support, promoting the popularity of live e-commerce locally.
What are the key facts?
- 1U.S. small business sales increased by 66% in 2025
- 2TikTok Shop continues to increase e-commerce investment
- 3Attractive for merchants through subsidies and low fees
What happened?
Since its launch in September 2023, TikTok Shop has attracted many merchants by offering lower fees and subsidies compared to traditional platforms. In 2025, sales from U.S. small businesses on the platform grew by 66%. This growth not only indicates small businesses' recognition of emerging e-commerce platforms but also reflects TikTok's influence and appeal in the e-commerce market, with competition becoming more diversified and flexible.
What does this mean for cross-border sellers?
The growth momentum of TikTok Shop is strong, offering low-entry opportunities and high-traffic marketing environments for sellers seeking new growth points. Additionally, small businesses should actively study and leverage the new characteristics of the IGDET market to maximize the use of platform resources.