TikTok Shop's New Sales Tool Does Not Support Tracking of Amazon and Walmart Data
TikTok Shop has launched a new offsite performance analysis tool to measure the conversion contribution of TikTok traffic to independent sites. However, this tool currently only supports DTC and Shopify stores and cannot track sales data from third-party platforms like Amazon and Walmart.
What are the key facts?
- 1Release Date: August 6, 2026
- 2Tool Function: Offsite performance analysis report
- 3Limitation: Supports only DTC/Shopify, not Amazon or Walmart
What happened?
On August 6, TikTok Shop released documentation introducing an offsite performance analysis report, clearly stating that it currently only covers DTC and Shopify and does not include Amazon, Walmart, or offline channels. The launch of this tool aims to help sellers better analyze and understand the impact of TikTok traffic on their independent site sales, but its limitations indicate that sellers should be cautious when evaluating data, using a variety of metrics for analysis.
What does this mean for cross-border sellers?
Sellers operating on multiple platforms should be aware of data discrepancies when using this tool and not rely on it as the sole evaluation standard for multichannel marketing effectiveness.