TikTok Shop’s U.S. Online Sales Surpass Target and Other Retailers
TikTok Shop’s U.S. online retail sales performance has surpassed that of some traditional retailers, including Target, while the platform tests a Prime-like membership program to improve user retention.
What are the key facts?
- 1Online sales performance surpassed some traditional retailers in the U.S.
- 2Surpassed retailers including Target and Costco
- 3Planning a Prime-like membership program
What happened?
Business Insider, citing market research, reported that TikTok Shop’s online sales performance in the U.S. has surpassed that of some traditional retailers, including Target and Costco. The platform continues to expand its transaction scale in the U.S. online retail market, and its influence is no longer limited to social content and entertainment applications.
TikTok Shop combines short videos, livestreams, and product transactions, allowing consumers to discover products while browsing content and complete purchases. The platform is also continuing to improve its fulfillment and consumer-service systems to increase conversion from content browsing to ordering. The sales performance reflects the growing transaction capabilities of content-driven e-commerce in the U.S. market.
The report also said TikTok Shop is planning or testing a membership program similar to Amazon Prime. The program is intended to strengthen consumer retention and encourage more stable shopping habits. The platform is therefore moving beyond being a pure content entry point toward becoming an integrated e-commerce platform.
What does this mean for cross-border sellers?
TikTok Shop in the U.S. is no longer just a content-distribution channel; its transaction and user-retention capabilities are moving closer to those of mainstream retail systems. Sellers that continue to treat short videos as one-off paid traffic without consistently operating content and repeat purchases may quickly lose any advantage. Highest-priority action: Select one core category this week and establish a continuous testing cycle covering short videos, livestreams, and post-sale repeat purchases.