U.S. Imposes New Tariffs of 10%-12.5% on Goods from Multiple Countries
On July 24, the U.S. government imposed new tariffs of 10%-12.5% on imported goods from multiple economies, including China. Sellers need to recalculate costs immediately and pay attention to the grace period for transit goods on July 28.
What are the key facts?
- 1Effective date: July 24, 2026
- 2Tariff range: 10%-12.5% (12.5% applicable to China)
- 3Scope: Nearly all imported goods
What happened?
The U.S. government imposed new tariffs of 10%-12.5% on imported goods from 60 economies including the EU and China, citing 'trade partners have not effectively enforced forced labor prohibitions.' A 12.5% rate applies to China. There is a grace period for transit goods until July 28. Sellers must incorporate the additional tariffs into their pricing models.
What does this mean for cross-border sellers?
Rising tariff costs directly compress profit margins; sellers need to recalculate SKU gross margins and consider raising prices or adjusting supply chain layouts.