US TikTok Shop Growth Surpasses UK Market as Social Commerce Reshapes Retail Landscape
Recent industry analysis shows that the growth rate of the US TikTok Shop has significantly surpassed the UK market. Thanks to the creator economy and the popularity of live shopping and short video sales, the US market is becoming the core engine of TikTok's global retail ecosystem, with sales expected to continue rising by 2026.
What are the key facts?
- 12025 US GMV: approximately $15.8 billion
- 2Year-on-year growth: over 100%
- 32026 forecast: expected to exceed $20 billion
What happened?
The TikTok Shop is performing strongly in the US market, with sales reaching $15.8 billion in 2025, doubling year-on-year. In contrast, the UK market, although it started earlier, has seen relatively slower growth. The explosion in the US market is primarily attributed to the mature creator ecosystem and continued brand investment in live selling.
What does this mean for cross-border sellers?
The US market has entered the TikTok Shop dividend period; sellers should increase their resource investment in short videos and live selling to capture market share.