Walmart Acquires French Ad Startup Vibe.co for $1.4 Billion
Walmart announced the acquisition of ad platform Vibe.co for $1.4 billion, aiming to integrate it with its previous acquisition of Vizio's television system to develop its 'Shoppable TV' advertising business. This move will allow small businesses to directly launch streaming ads and leverage Walmart Connect for precise attribution.
What are the key facts?
- 1Acquisition amount $1.4 billion
- 2Integration with Vizio smart TV system
- 3Launch of shoppable TV advertising feature
What happened?
Through the acquisition of Vibe.co, Walmart plans to launch shoppable ads on Vizio smart TVs. This platform will allow small businesses to run streaming ads, supported by data matching and attribution analysis provided by Walmart Connect. Walmart's advertising business has grown 37% year-over-year and is accelerating its pursuit of advertising revenue scale to catch up with Amazon.
What does this mean for cross-border sellers?
Walmart's advertising ecosystem is rapidly improving, and sellers will soon be able to reach more consumers through television advertising. It is advisable to pay attention to updates in Walmart's advertising tools and prepare for streaming ad placements to seize early benefits.