Walmart CFO Says Marketplace Revenue Increased 20%
Walmart’s chief financial officer said third-party marketplace business increased 20% from 2025, while some categories, including fashion, home, and hardlines, grew by more than 30%.
What are the key facts?
- 1Walmart
- 2Third-party Marketplace
- 320% revenue growth
- 4Some categories grew by more than 30%
- 5April 2026
What happened?
Walmart’s chief financial officer discussed the performance of its third-party e-commerce marketplace at a retail industry summit in April 2026. Management said Walmart Marketplace grew 20% from 2025 and had become an important part of the company’s general merchandise business. Categories including fashion, home, and hardlines grew faster, with some categories increasing by more than 30%. Walmart described its third-party marketplace as an important pillar of its omnichannel business and disclosed the growth performance of the operation at the summit. The disclosure focused on marketplace business generated by third-party sellers and differences in growth among product categories on the platform.
What does this mean for cross-border sellers?
Walmart’s third-party marketplace continues to expand, creating more potential demand for sellers in home, fashion, and hardlines. Assuming that simply syncing Amazon listings will replicate sales can allow competitors to pull ahead if product selection, fulfillment, and page localization are inadequate. Highest-priority action: Review inventory, titles, and fulfillment settings for these three product categories in your Walmart store this week.