Walmart Opens Applications for 2026 Open Call Supplier Event
Walmart has launched its 2026 Open Call supplier event to help U.S. manufacturers connect directly with Walmart.
What are the key facts?
- 1Event: Open Call 2026
- 2Primary goal: Support U.S.-made products
- 3Key dates: October 6–7, 2026 (main event)
What happened?
Walmart is conducting a nationwide supplier search to select quality suppliers for the 2026 Open Call, scheduled for October 6–7, with a primary focus on sourcing products made in the United States. The initiative aims not only to reach $350 billion in purchases of U.S.-made products by 2030, but also to provide more growth opportunities for small and midsize businesses. The event offers small and midsize sellers an important route into Walmart’s supply chain by allowing them to meet Walmart’s purchasing team directly and strengthen their market competitiveness.
What does this mean for cross-border sellers?
Eligible U.S. manufacturing sellers should apply actively to connect directly with Walmart buyers and pursue access to a major retail channel. Highest-priority action: prepare product materials, confirm compliance with Walmart’s purchasing requirements, and work to stand out at the supplier event.