Walmart Adds Express Delivery from In-Store Restaurants, Starting with Subway
Walmart has officially integrated in-store restaurants into its express delivery system, beginning with Subway. Consumers can order through the Walmart app or website and combine restaurant meals with groceries and everyday goods, with delivery in as little as 30 minutes. The move is intended to improve delivery efficiency and customer retention by integrating in-store resources, strengthening Walmart’s competition with Amazon in instant retail.
What are the key facts?
- 1Delivery time: 30 minutes or less
- 2First restaurant partner: Subway
- 3Coverage: Approximately 1,400 U.S. stores with Subway restaurants
- 4Fee model: Standard Walmart Express Delivery fee
What happened?
Walmart announced that, starting this month, it would pilot delivery of meals from in-store restaurants through its Express Delivery service at selected U.S. stores. As the first partner, Subway will allow customers to order meals together with groceries and household goods, with delivery promised within 30 minutes. Walmart plans to expand the service by late summer this year to approximately 1,400 U.S. stores with Subway restaurants, and may introduce more restaurant brands in the future.
What does this mean for cross-border sellers?
The move further closes the loop in Walmart’s instant-retail ecosystem. Sellers on Walmart’s platform should expect traffic to favor frequent, immediate-use shopping occasions, monitor changes in Walmart’s delivery network, and assess whether their products could qualify for instant-delivery fulfillment or related promotions.