Walmart Launches In-Store Restaurant Delivery Service, Starting with Subway
Walmart has officially launched its in-store restaurant delivery service, with Subway as the first partner. Consumers can order meals through the Walmart App, combining food with grocery items for delivery. This move aims to enhance customer retention and delivery efficiency through its omnichannel retail strengths, with plans to expand to more in-store tenants and external restaurants in the future.
What are the key facts?
- 1Partnership: Subway
- 2Delivery Speed: As fast as 30 minutes
- 3Service Model: Integrated within Walmart App and Express Delivery
What happened?
Walmart announced a pilot program for in-store restaurant delivery at select locations, with Subway as its first partner. The service is integrated within the Walmart Express Delivery system, allowing combined ordering of meals and everyday items, with delivery times as fast as 30 minutes. Walmart executives stated that this initiative is part of its omnichannel strategy to simplify consumers' daily shopping decisions.
What does this mean for cross-border sellers?
Walmart's enhanced omnichannel delivery capability will further squeeze third-party delivery platforms. For brands on Walmart's platform, this means a more diverse traffic entry and the potential for improved order conversion through increased delivery efficiency.