Walmart Launches Negative Keyword Targeting for All Sponsored Products Advertisers
Walmart's advertising platform officially launched a negative keyword targeting feature on July 29, aimed at helping sellers filter out irrelevant search traffic and optimize advertising spending efficiency.
What are the key facts?
- 1negative keyword targeting
- 2applicable to all Sponsored Products advertisers
- 3launch date: July 29
What happened?
Walmart has announced that all Sponsored Products advertisers can now utilize a negative keyword targeting feature. This allows sellers to exclude specific search terms, reducing ineffective clicks and improving the accuracy and return on investment of their advertising campaigns.
What does this mean for cross-border sellers?
Sellers should utilize this tool to clean up the advertising search term report, removing high-cost, low-conversion keywords to lower customer acquisition costs.