Walmart Launches 'Qianlima' Recruitment Plan Offering Four Key Benefits
Walmart's global e-commerce officially launches the 'Qianlima' recruitment plan aimed at helping Chinese sellers expand their brands overseas at lower costs by providing four key core benefits.
What are the key facts?
- 1Plan Name: Qianlima Recruitment Plan
- 2Core Benefits: Four key overseas support benefits
- 3Goal: Lower sellers' costs for overseas expansion
What happened?
The 'Qianlima' recruitment plan launched by Walmart aims to reduce the barriers for Chinese sellers to expand overseas through comprehensive resource support. The plan offers participating sellers logistical, operational, and marketing support among other benefits, helping sellers conduct business on the Walmart platform more smoothly. This initiative will significantly enhance sellers' competitiveness in overseas markets and encourage more brands to enter Walmart.
What does this mean for cross-border sellers?
For sellers seeking to establish a presence across multiple platforms, this is a great opportunity to join Walmart, meaning they can leverage Walmart’s resources to lower initial operating costs. The highest priority action: pay attention to the application requirements for the 'Qianlima' recruitment plan and prepare relevant materials to participate in the enrollment.